Starting With Facebook Marketplace

Facebook Marketplace
May 09, 2023      admin      Facebook

Facebook marketplace is an additional feature available for the various active users on Facebook where they can buy or sell their products to other users. The marketplace was initially created with the intention to serve as C2C (customer to customer), where users can exchange their goods with or without involving a financial transaction. Now, it also serves as a B2C platform as an opportunity for businesses where they can widen their audience reach up to 2 billion active based on their requirements.

Why Facebook Created Marketplace

Social Media is currently the biggest platform on the internet, and Facebook is currently the biggest social media place, with more than 2.5 billion users. These so many active users spend at least a minimum amount of day on Facebook with the aim to interact more with multiple people all at once without actually paying them a visit. After that comes E-commerce, which fulfils the other necessity of people online shopping and getting the products delivered to their doorsteps without actually going outside.

Keeping these two requirements of the people, Facebook created this marketplace extension on its social media platform where they do not need to navigate to other places while looking out for purchasing. In short words, the marketplace is one of the best platforms to purchase things from people or businesses near you.

Facebook Marketplace: Journey Across the Years

An older version of the marketplace was available to the user where they could post classified ads on jobs, sales’, and housing categories. However, this was not successful. The new Facebook Marketplace was introduced in the year 2016 after analysing the growing number of organized different buy and sell groups on social media. Now available as a free platform for users as well as businesses, the Facebook marketplace is utilized by more than one-third of people in the states. Apart from that, the current user base of the Facebook marketplace is around 800 million.

Why Facebook Marketplace is Better than Other E-commerce Platforms

Following are some of the features of Facebook Marketplace which makes it beneficial for both the Buyer and Seller.

Charge Less:

Users do not need to pay any additional fee while purchasing any products or additional charges while listing their items on the marketplace.

Direct Interaction Between Buyer and Seller:

Any user, while purchasing the product, can directly interact with the buyer through the messenger. This enhances various aspects of selling and buying.

Buy or Sell any Product Locally or Nationwide:

With so many active users who purchase products on Facebook Marketplace, it is an opportunity for the seller to enhance their product visibility on a greater scale. Also, buyers can purchase products from anywhere without the risk of fraud.

Various Products can be posted on Facebook Marketplace

From housing to entertainment products, various types of goods can be sold on the Facebook marketplace. Buyers can look out for various products categorically from different options given below:

  • Housing
  • Clothing
  • Electronics
  • Hobbies
  • Games
  • Garden
  • Entertainment & Sports
  • Other Classified products

How Can I List My Products on Facebook Marketplace

Facebook Marketplace is bigger that any other E-commerce platform in terms of audiences which can be in millions at any point of time in the day. However, sellers must be able to reach their target audience, which is the only way to increase the conversion rate of their products. To sell your products you Facebook, various options are available where you can sell either as an individual or a business.

For Individuals: Create Inventory for your Retail Items

  1. Login with your Facebook, and on the homepage, you can find the marketplace tab on the left-hand side. Click on it.
  2. In the marketplace section, you can find various options. Scroll through and click on “Create New Listing.”
  3. Select the listing type and upload pictures of your products.
  4. Add all the related details of your products, like Name,
  5. Description, and pricing. After that tab on the “Publish.”
  6. Now your products will be displayed on social media.

Facebook Shops:

Various businesses that want to grow their market on social media platforms can use this option. The shops are a convenient option for various to create an awesome digital store front. Through Facebook, you can reach numerous potentials customer by creating a unified presence on Facebook, Instagram, and the marketplace. Also, you can easily customize your shop to provide a better experience on mobile view in order to provide them more insights on your products.

Commerce Manager:

A commerce manager is an efficient tool to centralize all your online selling activity on Facebook and Instagram. Through this, you can create your product catalogue, set up your online shop (Facebook shop), manage sales activities, and enable checkout methods for eligible businesses.

Use Facebook Shop as a Sales Channel for your Business.

  • To enable your online shop at the Facebook Marketplace, you need to go to Commerce Manager.
  • Now select the shop and open settings, and from there, choose “Business Assets.”
  • Now click on the option “Enable Marketplace.”

Important Things to Keep in Mind while Selling on Facebook Marketplace

Selling your products on Facebook is easy, just like every other e-commerce platform, where all you need to do is just post your products, and they will be visible to users. However, there are some basic things you need to know before you start your business on Facebook Marketplace. Some of them are discussed below:

  • Any product you have listed if purchased by the buyer, then it must be shipped within three days and delivered within seven days of the order confirmation.
  • Various businesses that are already selling their products on other e-commerce platforms cannot synchronize their Facebook account with them. You need to list your products separately on the Facebook Marketplace.
  • Messenger is an additional add-on option which is an advantage for the buyer to interact with the seller directly. However, it is a big responsibility for the sellers as they are interacting with multiple sellers for multiple products. So keep this thing in mind before you list your product and be ready to handle a lot of customers on that scale.
Why Prefer Facebook Marketplace Instead of Other E-commerce Websites

The very first thing which differentiates the Facebook marketplace from other online shops is that you can post any number of products for free. Apart from that, various amenities are available for both buyers and sellers, some of which are listed below:

Automate your Product Marketing:

Through the availability of various marketing tools, user enhances the visibility of their product and eases their communication with customers. Various tools like Messenger, merchant selling features, and Facebook Ads automate their product marketing processes.

Direct B2C Communication:

This is one of the remarkable features available for both buyers and sellers, which enhances product marketing. The integration of the messenger tool with the marketplace has made it easier for the customer to get more information on any product.

Boost Your Brand Visibility:

Through the Facebook marketplace, you can easily automate your product reach, especially among local audiences. Also, it is very in generating organic traffic to your online product listing and enhances various sales components of your Facebook e-commerce platform, like the number of followers of your product shop, customer engagement, and various others.

Analyze Audience Response to your New Products:

Since the Facebook selling platform is free of cost, users can list a number of products. Also, they can test their new product and check the audience’s reaction to it through various components of marketing and social media.

Sub Categorize your Product to Focus more on the Target Audience:

While listing your product on Facebook Marketplace, you can list your product into various sub-categories.
This can be helpful while targeting potential who are looking for specific products. Although the traffic on that product is low, there is a greater chance of conversion.

No Issues While Making Payments:

Users on the Facebook marketplace can make payments through any means, including cash on delivery which is sometimes the best-preferred option for a number of users.

Facebook Marketplace Ads

While there is a user base of more than 2 billion people on Facebook, among which millions of active users can be considered as the target audience, however, due to various factors like location, exact product description, and many others, it is difficult to sell products through free-listing. Thus to automate the sales process, Facebook Marketplace ads are available for the users through which they can easily focus on only the potential customer and convert them into potential buyers.

What are Facebook Ads?

Facebook is a paid service available for businesses through which they can list their product in front of specific buyers. What exactly happens is that Facebook analyzes the search behaviour of various users on their social media platform. Based on their search queries, Facebook lists ads in front of them, thus presenting the right things in the right place. Another advantage of Facebook ads is that they drive a lot of traffic to your products or business, which thus enhances your search visibility.

Although there are very high chances of engagement, there is no guarantee for any conversion, which is a drawback. User can always track their progress in sales while using Facebook Ads.

On an Ending Note

From the above discussion, we hope that now you have enough information regarding Facebook Marketplace through which you can easily merge your social media and online shopping in one place. Also, all the information which you need to know before listing your product on Facebook Marketplace is provided here for both individuals and businesses. In case you have any queries, you can reach out to us from the number given below or use the live chat option to connect with us instantly.

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